ESSA and School Libraries:


AASL's Knowledge Quest ESSA coverage:
http://knowledgequest.aasl.org/tag/essa/

ALA Washington Office. “Opportunities for School Librarians.”

ALA's Office of Library Advocacy worked with AASL to launch a new "Library Snapshot" tool for school librarians, which aligns provisions of ESSA with an infographic "snapshot." It launched on April 1, the start of School Library Month.

The Colorado State Library has prepared a document on the Basic Provisions in ESSA for Libraries, Technology, and Digital Learning__: .http://www.cde.state.co.us/cdelib/essasummaryrar


Blog Post for SchoolLibraryAdvocacy.org

ESSA: Leadership, Marketing and You --- Sara Kelly Johns


Burns, Elizabeth. “Articulating an Impact on Student Learning.” Knowledge Quest Blog 3 Mar. 2016. U.S. Department of Education's ESSA web page


AASL's Resources for Promotion and Marketing:

NEW Pre-Service Toolkit for Principals and Teachers

developed by the AASL Educators of School Librarians Section (ESLS).
http://knowledgequest.aasl.org/new-toolkit-offers-resources-highlight-instructional-role-school-librarians-pre-service-principals-teachers/
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http://www.ala.org/aasl/advocacy/tools/toolkits/promoting/resources_ especially the
NEW AASL Toolkit for Promoting School Library Programs http://www.ala.org/aasl/sites/ala.org.aasl/files/content/aaslissues/toolkits/AASLToolkitforPromotingSLP_082715.pdf
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Toolkit for School Library Media Programs with guidelines for developing a marketing plan (2003, ALA) http://www.ala.org/advocacy/advleg/publicawareness/campaign@yourlibrary/prtools/schoollibrary/schoollibrary


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School Libraries Transform Learning: http://www.ala.org/aasl/advocacy/tools/transforming

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Scholastic's School Libraries Work! (compilation of state studies on the value of school libraries)

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Jennifer LaGarde's "An Act of Justice: The School Librarian and Breaking the Cycle of Paverty" Keynote slides, May 2016 on the value of the school library and librarians

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http://librarygirlpresos.weebly.com/keynote--an-act-of-justice.html

Five Ways School Librarians Can Meet The Needs of Students in Poverty from Jennifer LaGarde, May 2016

http://www.librarygirl.net/2016/05/five-ways-school-librarians-can-serve.html

May, 2016 study from EBSCO about students' higher ed success with or without a school librarian:

http://www.thedigitalshift.com/2014/09/k-12/good-research-habits-pay-study-ties-college-success-librarian-teacher-research-training-high-school/


Dr. Joette Stefl-Mabry and Michael Radlick's study at SUNY Albany

"The School Librarian Effect on Student Academic Achievement in New York State:Statistical Causal Modeling and the Effect of School Librarians on Academic Achievement: Moving beyond Descriptive Statistics and Simple Correlations"

file:///Users/sarakellyjohns/Documents/AASL/advocacy/2015RadlickSteflMabryPreliminaryFindings1021%20(2).pdf



NEW: Patrick Sweeney's advocacy messaging articles for the DEMCO "Ideas and Inspirations" blog: http://ideas.demco.com/author/patricksweeney/

Part I The Importance of the Right Message

Part II: Creating the Right Message

Part III: Getting your Message Out


September 2015, from AASL:

Toolkit Messages, ideas, and strategies for communicating the value of school library programs and school librarians in the 21st century

http://www.ala.org/aasl/sites/ala.org.aasl/files/content/aaslissues/toolkits/AASLToolkitforPromotingSLP_082715.pdf



GREAT compilation of advocacy resources--Bag the Web (Donna Baumbach) Some are already here but many are not!


http://www.bagtheweb.com/b/CZOYFv


NEW (7.13.15): Op-ed by Deb Kachel

"The Calamity of the Disappearing School Librarians" in The Conversation


https://theconversation.com/the-calamity-of-the-disappearing-school-libraries-44498

My interview on NPR's The Takeaway with John Hockenburger that resulted from Deb's article:

http://www.thetakeaway.org/story/why-we-need-school-libraries-digital-age/


My Pinterest Page on School Library Advocacy with more resources:

https://www.pinterest.com/sarakellyjohns/school-library-advocacy/


MARKETING RESOURCES--Reading and Research: North Country Regional Library Conference, June 8, 2015


School Library Marketing 101: It's About Students Not Stuff--Jennifer LaGarde
http://www.librarygirl.net/2013/04/school-library-marketing-101-its-about.html




AASL Definitions of Advocacy, Marketing and PR: http://www.ala.org/aasl/advocacy/definitions

ALA/AASL School Libraries Transform Learning: http://www.ala.org/aasl/advocacy/tools/transforming

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AASL School Libraries Transform Learning Infographic

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AASL Ruth Toor Grant for Strong Public School Libraries. Funding for the creation and implementation of a local public awareness/marketing campaign that promotes and positions the school library as a necessary resource in the community. The grant includes $3,000 for project creation and implementation and $2,000 for both the school librarian and a school official to attend the AASL National Conference.
http://www.ala.org/news/press-releases/2015/05/arlen-kimmelman-build-agents-change-inaugural-ruth-toor-grant


Campaign for America’s Libraries Toolkit for School Library Media Programs


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SLJ article on WLMA Advocacy

http://www.slj.com/2013/10/advocacy/follow-the-leaders-washington-states-stellar-advocacy-model/#_

Now Hear this: Nine Rules for Advocacy Communications



Joyce Valenza's Library Story: http://vimeo.com/82208025

FlipGrid Elevator Speeches. Joyce Valenza's Neverending Search blog, "Let's test FlipGrid; Share your Elevator Speeches, Oct. 12, 2013

http://blogs.slj.com/neverendingsearch/2013/10/12/lets-test-drive-flipgrid-please-share-your-own-elevator-speech/


Paige Jaeger's SMART GOALS FOR VISIBILITY from her Library Door Blog:

http://librarydoor.blogspot.com/2014/03/smart-goals-for-visibility.html


Seth Godin Marketing to the Organization post

http://sethgodin.typepad.com/seths_blog/2015/06/marketing-to-the-organization.html


Johns, Sara Kelly. "What can Teacher-Librarians do to promote their Work and the School Library Media Program? Offensive Formula: P+M=A." Teacher Librarian Dec 2008: 30-31.





GREAT article by Ann M. Martin and Kathleen Roberts, "Digital Native does not equal Digital Native," that was published in NAESP's Principal magazine is downloadable here:

http://www.naesp.org/principal-januaryfebruary-2015-literacy-and-reading/digital-native-does-not-equal-digital-literacy


Advocacy Revisited: Newer Insights based on Research and Evidence by Ken HaycockThe Seventh Follett Lecture, Graduate School of Library and Information Science,
Dominican University, 9 February 2011
https://web.archive.org/web/20120706113605/http://www.worlib.org/vol19no1-2/haycockprint_v19n1-2.shtml


Why Digital Natives Prefer Reading in Print:
http://www.washingtonpost.com/local/why-digital-natives-prefer-reading-in-print-yes-you-read-that-right/2015/02/22/8596ca86-b871-11e4-9423-f3d0a1ec335c_story.html

Good studies referenced in this newspaper article.


Resources for Jan. 14, 2015 #PTChat:


Advocacy LibGuide by Deb Kachel:


http://libraryschool.libguidescms.com/5531



NJASL Study: The Value of School Libraries, 2012

Baltimore Library Project Impact Studies report



NEW: Imagine the Possibilities YouTube video from British Columbia:

http://youtu.be/A_QnbQxnNCI

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A vision of the school library learning commons in the future by Dominique Sullivan and Jennifer Lunny.


NYLA/SSL Conference and AASL School Library Month 2014 "Flip the Switch"" webinar resources:

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From Jill Hurst-Wahl, Director of the MSLIS and School Library programs at Syracuse University’s iSchool
http://jill-hw.tumblr.com/post/79162381865/schooledlibrarian-edukaition-reading-a-book

Sue Kowalski's Annual Report LibGuide, a model of being accountable for a school community.

http://pinegrove.libguides.com/annualreport2013_14


AASL13: Links to the Make an Impact at your School Board Meeting wiki and the Why Common Core Standards Matter wiki for:

Be Visible! Advocate for Your Library at a School Board Meeting! (S1-R27)

One of the most powerful advocacy weapons librarians possess is the creation of a presence at school board meetings. A school board presentation is the perfect vehicle for delivering an evidenced-based message that links properly funded library programs, staffed by certified school librarians, and student achievement. Use our advocacy techniques to visibly showcase your impact on student achievement and the Common Core State Standards.

Be sure to check out the "Help Yourself" page--and add your ideas and hints to it!

HINT: become a member, then subscribe to get additions and changes via e-mail!
On the "edit' bar (which lets you add resources for us all), click to see more options, and click on "notifiy" for the whole wiki, not just one page, and e-mail notifications for page edits and discussion..

Campaign for America’s Libraries Toolkit for School Library Media Programs

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AASL's advocacy toolkitshttp://www.ala.org/ala/mgrps/divs/aasl/aaslissues/toolkits/schoollibrary.cfm


Sue Kowalski's Leadership In & Through the School Library Smore:

https://www.smore.com/g490t



Jennifer LaGarde, :Library Girl's graphic, Perception vs Reality


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Originally posted on Jennifer’s blog and licensed to share http://www.librarygirl.net/2013/12/joyces-story-ending-is-up-to-you.html

AddItUP.jpg
http://www.ala.org/advocacy/advleg/advocacyuniversity/additup

AASL_SLM.jpg
http://www.ala.org/aasl/slm


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Jessica Duffy, April 2012: School Library Advocacy movie
https://www.youtube.com/watch?v=i5j1bf5g06U (5min, 36 seconds)

"Follow the Leaders: Washington State’s Stellar Advocacy Model," School Library Journal, Oct., 2013
http://www.slj.com/2013/10/advocacy/follow-the-leaders-washington-states-stellar-advocacy-model/#


FlipGrid Elevator Speeches. Joyce Valenza's Neverending Search blog, "Let's test FlipGrid; Share your Elevator Speeches, Oct. 12, 2013

http://blogs.slj.com/neverendingsearch/2013/10/12/lets-test-drive-flipgrid-please-share-your-own-elevator-speech/


Colorado Association of School Librarians (CASL)/ Survive and Thrive campaign:https://sites.google.com/site/caslsurvive/home


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Jennifer LeGarde's Library Marketing Plan
http://www.librarygirl.net/2013/04/school-library-marketing-101-its-about.html



Deb Kachel, DEVELOPING TALKING POINTS AND MORE, School Library Monthly, March, 2014.
http://www.schoollibrarymonthly.com/articles/Kachel2014-v30n6p26.html


SMARTgoalsVisibilityPaige.jpgPaige Jaeger's SMART Goals for Visibility

http://librarydoor.blogspot.com/2014/03/smart-goals-for-visibility.html

Rebecca Ekstrom, school librarian at Algonquin Middle School in Averill Park, NY.

AMS Library Animoto Videos for quarterly reports:

Quarter 1: http://animoto.com/play/X1hw2PN3KSFa9atIR9SPRw
Quarter 2: http://animoto.com/play/OcVf3mMZEnERnyO0UfTeBA



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Principals Know: School Librarians are the Heart of the School, video, 5 min., 15 sec.


Published on Apr 4, 2014


Principals Know: School Librarians are the Heart of the School was crowdsourced by Dr. Judi Moreillon and Dr. Teresa Starrett using funds provided by the Texas Library Association, Demco, and the Dean's Research Funds (College of Professional Education, Texas Woman's University).


https://www.youtube.com/watch?v=bihGT7LoBP0&feature=youtu.be

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Video from Washington Library Media Association, “Teacher Librarians at the Heart of the School" https://www.youtube.com/watch?v=JPTqGnCfoMU



AASL Legislative Committee's Strong School Libraries Build Strong Students infographic:
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http://www.ala.org/aasl/sites/ala.org.aasl/files/content/aaslissues/advocacy/AASL_infographic_strongstudents-2013.pdf


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Jennifer LeGarde infographic, "The Times they are A'Changing http://www.librarygirl.net/2011/07/librarians-are-ready-are-you.html and, the Donna Baumbach ThingLink version here: http://yourteacherlibrarian.wikispaces.com/Are+You+Ready%3F



School Library Impact Studies (state studies):
http://www.lrs.org/impact.php

Deb Kachel's Advocacy Guide to the State Studies--A Mansfield SL & IT Graduate Class project

Rev. Ed., 2013: http://sl-it.mansfield.edu/upload/MU-LibAdvoBklt2013.pdf

NEW!

GREAT school library advocacy LiveBinder from Judy Kaplan, the University of Vermont school library coordinator:

http://www.livebinders.com/play/play?id=1014077&backurl=/shelf/my

Need to get radical? Check out the Urban Libraries Unite's Rally-in-a-Box!


AND

Rules for Radicals | Saul D. Alinsky



Checklist for effective legislative advocacy from advocacy guru Stephanie Vance

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MORE great advice from Stephanie: http://www.advocacyguru.com/

GREAT advocacy series by Dr. Christie Kaaland and others, School Library Month, on Articles page, scroll down to "Advocacy."

http://www.schoollibrarymonthly.com/articles/index.html

Follow the Leaders: Washington State’s Stellar Advocacy Model--Marta Murvosh, SLJ, Oct. 7, 2013

http://www.slj.com/2013/10/advocacy/follow-the-leaders-washington-states-stellar-advocacy-model/#_

Watch Rebecca Ekstrom's Animoto quarterly reports from Algonquin Middle School, Averill Park, NY:

AMS Library Animoto Videos from 2011-2012:

Quarter 1: http://animoto.com/play/X1hw2PN3KSFa9atIR9SPRw
Quarter 2: http://animoto.com/play/OcVf3mMZEnERnyO0UfTeBA

Frontline Advocacy for School Librarians

http://www.ala.org/advocacy/advleg/advocacyuniversity/frontline_advocacy/frontline_school#faeveryday
Flash cards for each type of library:
http://www.ala.org/advocacy/advleg/advocacyuniversity/frontline_advocacy/everyvoice

NYS Schools Need School Librarians video (3 minutes)

http://www.youtube.com/watch?v=mN-snhOEDKw&feature=share

Download 2012 Horizon Report from the New Media Consortium--free with registration

http://www.nmc.org/

2011 K-12 Horizon Report


April is School Library Month!

http://www.ala.org/aasl/aaslissues/slm/schoollibrary

What do Teacher-Librarians Teach from Joyce Valenza and Gwenyth JonesWhatTLteach.png


David Loertscher's advocacy site
The purpose of this site is to provide resources for School Librarians engaged in advocacy efforts - some of those immediate, but most effective only over a long period of time.http://eduscapes.com/sms/advocacy/index.htm



Dorcas Hand Making Progress by Fives

Peggy Barber's "Contagious Marketing" American Libraries. February, 2014.

http://www.americanlibrariesmagazine.org/article/contagious-marketing


The School Library Section of the New York Library Association's Crisis Toolkit:

http://www.nyla.org/displaycommon.cfm?an=1&subarticlenbr=422

NYS School Library Systems - Advocacy Toolkit
http://www.capitalregionboces.org/LibraryServices/slsa/index.html.

Colorado Association of School Librarians' Survive and Thrive resources

https://sites.google.com/site/caslsurvive/

Dr. Gary Hartzell challenges the school library education programs to engage educational administration programs:

The Need to Shift and Widen School Library Advocacy Efforts


Interactive Resources:


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  • AASL Advocacy Brochures: School Library Programs Improve Student Learninghttp://www.aasl.org/ala/mgrps/divs/aasl/aaslissues/brochures/advocacybrochures.cfm

  • From an AASL Advocacy Tip of the Day (subscribe now!)Elected officials react to the voice of those casting votes. Getting others to deliver your message can be an important strategy. Consider the following list of individuals and groups that legislators might listen to: library trustees, Friends, and patrons; financial donors and backers; electronic media and the press; colleagues and other office holders; community leaders; university deans, alumni, senior administration officers, and staff; family, personal friends; staff; voting blocs representing jobs and organized interests; coalitions of organizations; educational and cultural groups; and business groups, chambers of commerce.

  • Library Advocacy: Influencing Decision Makers by the Illinois Library Association and the American Library Association.

  • Seth Godin The atomic method of creating a PowerPoint presentation


Broaden Your Audience Using Web 2.0 Tools


Visiblity & Invisibility - Useful Resources...What Message Are You Sending?


Advocacy Resources:

Horizon Report on K-12 Education external image pdf.png 2010-Horizon-Report-K12.pdf

MORE!

  • LEGISLATIVE ACTION CENTER- direct link to contact your Senator: http://capwiz.com/ala/home/

  • Add It Up Research and statistics to help advocates make the case for libraries at every stage of youth development and education.

  • Advocating in a Tough Economy Toolkit includes talking points, outreach activities, checklists, and resources.

  • School Library Funding Press Kit includes links to Google Map of library cuts, current news/articles, tweets, etc., plus talking points to use.

  • State of America's Libraries Report 2010: School Libraries

  • Value of Libraries. Includes links to articles, resources, and calculation tables.

  • Our Authors, Our Advocates:
    Authors are natural allies of libraries. They are passionately speaking out on the importance of not only sustaining but increasing support for libraries. Spread the word; share these videos and messages with your friends, family, and those who can make a difference.

Evidence:


Videos:

The Missing Librarians


Grants and Other Sources of Funding:

http://www.loislenskicovey.org/6.html

Useful Websites: